The goal of our campaign aimed to increase awareness and consideration of ExtraMile stores and their snack offerings among Los Angeles residents. We chose to collaborate with influencers LA Try Guy and Grub with Greg, requesting three creative concepts from each, including an unboxing video.

They developed these initial ideas into unique content that aligned well with our brand while staying true to their channels. The campaign proved to be highly successful, achieving over 5 million impressions, more than 91,000 total engagements, and quadrupling our total followers.