This project offered an exhilarating challenge: to showcase the groundbreaking all-electric Acura, the 2024 ZDX, at SCOPE Miami Beach in retrospect. The mission was to harness the vehicle's dynamic energy and craft compelling content that positioned the ZDX at the heart of impactful experiences and conversations resonating with the Hispanic audience. We partnered with two great content creators, Alexandra Martin and Cyn Lagos, who developed two creative concepts centered on the SCOPE activation during Art Basel. This campaign aimed to uniquely introduce the Acura ZDX to the Hispanic community, leveraging the vibrant backdrop of the SCOPE Art Show amidst the bustling Art Basel Week in Miami.

My role encompassed the identification, negotiation, and coordination with both content creators to ensure the project was executed flawlessly.