As part of my work, I had the opportunity to contribute to the expansion of Canitas, a Craft Cocktail bar situated in Santurce, Puerto Rico. My role involved developing a cohesive brand that would tie their concept together and expand their current visual line. Additionally, I was responsible for creating merchandising and bar essentials that would showcase the brand.
This ongoing project has been focused on preparing Canitas for future franchising opportunities. Through careful consideration of the brand's unique identity and vision, I have worked to create a visual line and merchandising that reflects the essence of Canitas, while also maintaining consistency and coherence across all brand touchpoints. It has been a rewarding experience to help shape the brand's visual identity and contribute to its growth and potential expansion.