Atta Clothing

Atta Clothing is a brand created by Mike Sarraille with the goal of connecting people that want to achieve their better self. As the art director for this project, I was in charge of the brand’s visual identity.

My approach to this brand was to create a clean but bold aesthetic. I designed a graphic line based on the 3 pillars of the brand, using visual elements to teach the user about each pillar and how it relates to activities. The website was designed to create a feeling of community instead of a product page, taking the user through the brand journey before showing them the clothing.

For the product images, I decided to keep the style minimal since we didn't want to deviate any attention from the product. The best way to showcase the product was through a mix of images and videos showing the clothing in movement. This allowed the user to see the clothing in action and get a better understanding of how it looks and feels. 

Atta Clothing is an innovative brand that is focused on connecting people to their better self. As art director, I was able to create a bold and clean aesthetic that showcased the product in an engaging way.