Pure Norway photoshoot

Pure Norway was interested in introducing their drink to the East Coast market, specifically Miami. The biggest challenge that Pure Norway was facing was the disconnect of being a Norway-inspired branding that clashed with a vibrant Miami style. Our task was to create content that would introduce the brand to a new market but also keep the essence of the brand. 

We decided the location that would work best for this project was the W hotel in Miami Beach. The W was the perfect bridge between sophistication and vibrancy. The idea was to produce content for promotional materials that could  later be repurposed for social media platforms. 

My role in this project was to oversee the production of this shoot and provide direction to Luis Cano, our photographer in order to authentically capture the brand without breaking the brand guidelines.