Vaporfi grnd rsrv

Since its inception, Vaporfi had two signature brands, their hardware brand named Vaporfi and a high-end vape juice called Grand Reserve. At the beginning, Grand Reserve was a fan favorite, their flavors were recognized among the vaping industry. As time went on, Vaporfi had trouble keeping Grand Reserve relevant among its consumers. As Vaporfi prepared to go international, they faced a new problem: the different laws regarding tobacco and vaping products across major markets.

My task was to produce a new visual line that could work in all markets without changing its core principles. I determined that abstraction was the best way to showcase this product without breaking any guidelines and maintaining a fun, light identity.